Event legal services
UEFA’s rights protection programme (RPP) aims to actively protect the UEFA EURO 2020 intellectual property and prevent UEFA rights infringements. UEFA believes that protecting its intellectual property rights is fundamental to maintaining the sustained growth of European football. If UEFA did not protect its rights, then the value and quality attached to its activities would diminish. The commercial entities to which UEFA grants exclusive association rights recognise that these rights are valuable assets and the revenue that the commercial exploitation of rights generates is redistributed by UEFA in such a way as to promote the healthy and continuous development of professional, amateur and youth football throughout Europe.
The rights protection volunteers will provide assistance to UEFA’s on-site RPP activities aiming to prevent unauthorised commercial activities (counterfeiting and ambush marketing) around UEFA EURO 2020 stadiums and at other key sites within the host city.