The UEFA EURO 2020 mascot brings the teams and fans together! The mascot will engage with young urban audiences across Europe. Relevant and engaging for fans, it will contribute to the visual recognition and the creation of memorable moments from the tournament. It will raise interest and awareness globally and locally, especially in the host cities, countries in which the host cities are located and across Europe. The mascot will appear in every host city, bringing the spirit and identity of the tournament to life, connecting with fans and participating in promotional activities. The mascot will form part of UEFA’s commercial partners’ activation plans for the tournament following its launch by UEFA.