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Signage includes production and installation of all branding elements that form part of the stadium dressing as well as in some areas of the official hotels and airports. The projects is in charge of decorating the stadium with the UEFA EURO 2020 brand and producing all UEFA EURO 2020 printed material for all projects across the venue. It also implements the specific wayfinding concept and the signage rights delivery for the UEFA partners, especially LED pitch perimeter board advertising and media backdrops.